March 31, 2008

Brad Pitt "Makes It Right" in New Orleans

Brad Pitt make it right.jpg

With his Make It Right project in New Orleans, Pitt may be on his way to becoming architecture’s most important patron. Is architecture up for the challenge?

By Andrew Blum, Metropolis Magazine
Posted March 19, 2008

“So you’re a design junkie too?” Brad Pitt said to me, leaning out the door of an RV parked in the Lower Ninth Ward of New Orleans one evening in December.. . Pitt’s new nonprofit, Make It Right, wants to help them “get a house” by providing the difference between their assets and the cost of rebuilding. The catch was that they had to choose one of the sustainable designs by 13 different architects—an amazing list that included Thom Mayne, David Adjaye, Shigeru Ban, and Kieran Timberlake.

“Our idea was, OK, these people need help rebuilding, so let’s bring in the great minds that we can find. And that was really exciting for me, being the fan that I am,” Pitt said. . .Are you bringing these architects here, I asked, because you enjoy working with them? “That’s one of the benefits certainly, but it’s not the driving factor.” So why do it? Why bring not just architects here but some of the world’s best? “I’ll tell you why,” Pitt said, leaning forward and rubbing his hands together. “Because these people suffered a horrific event, and truthfully great injustice in the aftermath, and they’re still suffering that injustice.

So what are you going to follow that injustice with? Crap houses with toxic materials and appliances that run up their electricity bills and may lead to a foreclosure? I mean, really. This to me is a social-justice issue. And to create something that’s equitable and fair and has respect and provides dignity for the family within is absolutely essential to rebuilding here.”

Since when do movie stars have a better sense of architecture’s possibility than most architects?

I'm totally down with this!! Why not bring sustainable principles to the rebuilding of New Orleans (especially where it's economically viable to do so)? This is pretty cool.

Anybody know of any evangelicals involved in the promoting that sustainable architecture play a role in rebuilding New Orleans? I'd love to connect with those guys.

Posted by anthony at March 31, 2008 09:27 PM | TrackBack
Comments

A year or two ago I heard a rumor about the possibility of Pitt and Jolie making a movie about a character who was an architect. Perhaps this move is in anticipation of just such a movie. I doubt that the modern cinema could match Capra's and Cooper's rendition of The Fountainhead, though.

Nathanael Snow

Posted by: jurisnaturalist at March 31, 2008 11:28 PM

To me this seems to make a lot of sense. From what little I know about sustainability projects, most of the cost comes in retro-fitting old equipment and updating past bad designs. Since much of New Orleans is being built completely anew, why not do it the way we now know to be sustainable and cost efficient?

Posted by: Paul at March 31, 2008 11:33 PM

Our local Habitat for Humanity houses are the worst when it comes to sustanability and pleasing design...they are wooden boxes built with the cheapest materials...I haven't had any luck yet in getting them to change the things they conside "appropriate."

Does or has anyone else seen this as a problem?

Posted by: kb at April 1, 2008 08:59 AM

kb,

I wonder if there are two issues here: 1) design, and 2) sustainability. I've never been to the area, and don't work with Habitat, but have seen two different shows about their work in the area. It seemed to me, from what they showed on tv, that Habitat is building homes with the same design as before.

Some might say the "shotgun" design is a part the New Orleans style, and while not to my liking, should be retained. But, even if that's right, it seems like Habitat could build those houses in a more sustainable way.

One of the shows I saw was on "This Old House" and from that show it does seem like Habitat is doing what it can to prevent future disasters from floods. For example, they're building the homes higher off the ground and are driving the piers even further into the ground than regulations call for in either situation. If what I saw is the norm, at least Habitat is doing something right (but I still think they should consider sustainability even more).

Posted by: Paul at April 1, 2008 10:11 AM

As if architecture didn't have enough problem with egos we now have to throw in actors?!? I don't see this going well.

Anthony,
You may want to check out Andres Duany's work with DPZ for New Orleans. Metropolis had an article about him a while back (end of 07 I think). Let me know if you get an appointment with 'his highness' as I would like to be a fly on the wall for that.

I would also encourage you to think holistically about being sustainable and not let the media pigeon hole you into thinking it has to do with what paint we use or light bulbs we install but that maybe to be truly sustainable (able to sustain life) involves more than materiality.

check out 'The Green Braid' edited by Tanzer

Posted by: churnock at April 1, 2008 01:45 PM

Brother Anthony,

Cool site. I think Brad Pitt is so popular that we tend to put him in the P. Hilton class and dismiss him. This is pretty amazing and I only wish that my Christian friends had this much vision and willingness to use networks -- let alone the ability to articulate this as a response to social injustice!!

I work in the shadows and aftermath of the housing projects which were built with little in the way of insight into sustainability and livability. Nor do I think that most of what Habitat is building considers aesthetics or lasting design aspects of sustainability. This may not be a long term perfect solution, and it may even be self serving celebrity-ism but as in keeping with the assessment Paul made even about those who preach the gospel -- even without pure motives, I'm ok with it.

Peace. Joel.

Posted by: Joel Hamernick at April 1, 2008 08:53 PM

You know something? I never really cared for Brad Pitt until recently. He has put his heart and his time and his money into rebuilding New Orleans. And I respect and appreciate that so much. He and Angelina have done more for the city than the mayor and city council have....

Posted by: dramaturge at April 1, 2008 09:05 PM

I've been told that Habitat roofs actually weather storms better than most houses because volunteers tend to put in twice as many nails as regulations require.

And related to all this, you might check out the New Urbanism movement. Sidwalks in the Kingdom (Brazos Press) was written 5 yrs. ago by a pastor (PCUSA) trying to apply kingdom values to questions like the purposes of cities and how values like hospitality and community ought to be addressed. Anyway, I haven't actually finished the book yet -- but I'd love to get your take on it.

Posted by: Tim at April 2, 2008 03:57 PM

Tim,
I would like to know what you think of Jacobsen after you get done reading it. Feel free to email me at churnock@gmail.com if you like.

For, me I think he falls into an all too common conclusion, but I won't show my bias just yet.

I wrote this a few days ago (not to promote myself) but I think it handles this issue from a different angle:
http://mumblety-peg.blogspot.com/2008/03/little-pink-houses-for-you-and-me.html

Posted by: churnock at April 2, 2008 06:08 PM

Judson University in Elgin, IL is a Christian university with an architecture program (one of the largest in the country). It would be worth checking with them to see what they are doing about these issues.

Posted by: Mike F. at April 3, 2008 02:09 PM

Jacobsen spoke at CCDA a few years ago and I found his presentation fascinating. I appreciate the thought process of the New Urbanism, but in a way the possibility of bringing the power, resources and thinking to a community project is rare -- unless you run rough-shod over everyone.

I think that New Urbanism runs the risk of romanticizing the city yet it also demonstrates a real theological approach to the city that goes beyond the relatively simplistic "can't we design the city the way the puritans did" approach to tall steeples and other things religious. It is also a very health critique of sub-urbanism and shows ways in which the separatistic values of mainstream america show up not only in the suburbs but in some urban development as well.

Posted by: joel Hamernick at April 3, 2008 07:28 PM
Post a comment









Remember personal info?